Goodwill launches 2018 marketing campaign

Goodwill Manasota’s 2018 campaign features local celebrities, shows impact and passion of dedicated supporters

Published Tuesday, April 17, 2018

Goodwill Manasota president and CEO Bob Rosinsky (left) and vice president Veronica Brandon Miller with Goodwill Ambassador Marcel Bauduin, the programming coordinator at WSRQ Talk Radio, during the marketing campaign launchSARASOTA/BRADENTON, FL – With the help of its Ambassadors – community members who have made a commitment to share the mission of Goodwill with the greater community – and shoppers, Goodwill Manasota has launched its 2018 “Thanks! I Got it at Goodwill” marketing campaign. The campaign videos and print materials feature Goodwill Ambassadors affirming their support for and dedication to the organization.

Ten local celebrities are featured in the campaign. These individuals participate in and support efforts throughout the year to help raise awareness and funds to support Goodwill’s efforts to help community members find work – or secure better jobs – through free career services and job skills training available through Goodwill’s Job Connection program.

“Our campaign uses peer recommendations to showcase our Ambassadors’ power: the power to change lives. When you see your friends, neighbors and colleagues engage with a nonprofit organization, and speak on its behalf to help raise awareness, that is extremely powerful,” said Veronica Brandon Miller, vice president of Goodwill Manasota. “Our Ambassadors are crucial in helping to raise awareness of our mission, and encouraging others in the community to donate to and shop at Goodwill so that we can create more jobs.”

“Being a part of the Goodwill marketing campaign helps others to see that I am a proud supporter of an organization that gives so much back to this community,” said Goodwill Ambassador Lee-En Chung. “I hope this will encourage others to learn more about how Goodwill is changing lives through the power of work – and to join me in lending their support to Goodwill’s efforts.”

The organization launched its campaign during an event in mid-April. For more information about Goodwill, go to experiencegoodwill.org or call (941) 355-2721.

 

PHOTO ID: Goodwill Manasota president and CEO Bob Rosinsky (left) and vice president Veronica Brandon Miller with Goodwill Ambassador Marcel Bauduin, the programming coordinator at WSRQ Talk Radio, during the marketing campaign launch

 

About Goodwill Manasota

Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2017, Goodwill Manasota served 11,672 people, placed 555 people in jobs, assisted 360 veterans as they reintegrated back into the civilian workforce, and provided 19,540 hours of on-the-clock training for its employees. Goodwill Manasota’s economic impact back to the community is worth $92.1 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted more than 41 million pounds out of the landfill. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota, in essence, belongs to this community and is not owned by any individual or company. For more information, visit www.experiencegoodwill.org.