Free Medicare counseling for seniors available at area Goodwill locations

Through the Area Agency on Aging, SHINE counseling is available at Goodwill Manasota community rooms in Sarasota County

Published Wednesday, April 11, 2018

Goodwill Manasota vice president Margie Genter (standing) with Eli Yoder (left) and Perfecto Ramos, who are engaged with Goodwill programsSARASOTA, FL – Seniors and adults with disabilities who have concerns about Medicare and other health insurance options can receive free insurance counseling at several new locations. SHINE (Serving Health Insurance Needs of Elders) counselors are now providing free, unbiased health insurance counseling at Goodwill Manasota community rooms at four locations in Sarasota County. 

Offered locally through the Area Agency on Aging for Southwest Florida (AAASWFL), SHINE empowers Medicare beneficiaries, their caregivers, and family members to make informed decisions about health care coverage. SHINE is a volunteer program of the Florida Department of Elder Affairs and part of the national State Health Insurance Assistance Programs network.

The SHINE counseling sessions are available at the following Goodwill locations from 11 a.m.-2 p.m. on Thursdays: Goodwill Selby (1781 Dr. Martin Luther King Jr. Way, Sarasota) the first Thursday of each month; Goodwill University (8490 Lockwood Ridge Rd., Sarasota) the second Thursday of each month; Goodwill Mecca (5150 N. Tamiami Tr., Sarasota) the third Thursday of each month; and Goodwill Honore (1740 N. Honore Ave., Sarasota) the fourth Thursday of each month. Sessions are by appointment only; to request an appointment with a SHINE counselor, please call the Elder Helpline at (866) 413-5337.

SHINE counselors assist clients with Medicare, Medicaid, prescription assistance, and long-term care insurance. SHINE counselors can help seniors and people with disabilities find programs which may lower their prescription drug costs, provide prescription drugs at no cost, or help with Medicare Part B costs. Last year in Southwest Florida alone, SHINE assisted 9,400 people with counseling services.

By partnering with organizations like Goodwill Manasota, AAASWFL is able to assist more Medicare beneficiaries in our region. Goodwill is able to host these sessions through its Good Neighbor program, which was launched more than 20 years ago to provide community meeting places, free of charge. Goodwill has expanded the program over the years to offer numerous free, instructor-led classes on a variety of topics and volunteer-directed activities, providing a place where local residents can enrich their lives through educational, cultural and social programs. Goodwill Manasota is able to provide these free classes and services to the community thanks to the sales of donated goods.

"Given the demographics of our region, Goodwill feels it is very important to provide extra support and services for area seniors," said Goodwill Manasota vice president Margie Genter. "We are pleased to partner with organizations such as ITN Suncoast, AARP and now AAASWFL in an effort to provide transportation, activities and programs, and information that will help our region's seniors to lead more active, healthy, and financially secure lives."

To make an appointment at any of the Goodwill Manasota sites, or to receive assistance by phone, call the AAASWFL’s toll-free Elder Helpline at (866) 413-5337. Additional counseling sites can be found on the SHINE website: 


PHOTO ID: Goodwill Manasota vice president Margie Genter (standing) with Eli Yoder (left) and Perfecto Ramos, who are engaged with Goodwill programs


Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2017, Goodwill Manasota served 11,672 people, placed 555 people in jobs, assisted 360 veterans as they reintegrated back into the civilian workforce, and provided 19,540 hours of on-the-clock training for its employees. Goodwill Manasota’s economic impact back to the community is worth $92.1 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted more than 41 million pounds out of the landfill. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota, in essence, belongs to this community and is not owned by any individual or company. For more information, visit

The Area Agency on Aging for Southwest Florida is a nonprofit organization serving Charlotte, Collier, DeSoto, Glades, Hendry, Lee, and Sarasota Counties. AAASWFL is the state’s designated Aging and Disability Resource Center for Southwest Florida. The organization is committed to helping adults ages 60 and over and people with disabilities to live with independence and dignity in their own homes and communities. More information is available at or by calling the toll-free Helpline at 866-413-5337 (866-41-ELDER).