Goodwill Manasota partners with Reflection Software for online learning support

Reflection Software's Cognition Learning Management System to enhance features and support of Goodwill University online campus

Published Tuesday, July 25, 2017

Goodwill Manasota’s learning and development team (from l-r) Susan Lowy, manager of instructional design and training, Andrew Golembeske, learning systems manager, and Jo Ann Froman, director of learning and developmentSARASOTA/BRADENTON, FL – Earlier this year, Goodwill Manasota signed an agreement with Reflection Software’s Cognition Learning Management System (LMS). The Cognition system is the engine that supports Goodwill Manasota’s Goodwill® University online campus. This system serves 800 learners at Goodwill Manasota and others at several other Goodwill campuses. With the new flat rate pricing, the organization is now able to reach its entire audience of almost 3,000 learners – nearly a 300% increase - who have been engaged with the LMS since going live on June 12 of this year.

Goodwill Manasota is a learning organization that supports the development of its workforce with thousands of hours of on-the-clock ongoing education and training.  This is an investment that doesn’t just improve job performance – it enhances the employees’ personal development and feelings of self-worth.

“Team members tell me that they really feel like we’re a family here. They feel valued because we’re willing to spend time with them for their own benefit,” said Dave Wells, vice president of Organizational Development of Goodwill Manasota. “We help to elevate their skills, earning potential and confidence by making that human investment.”

Other Goodwills have the opportunity to set up a campus within Goodwill Manasota’s LMS that is branded for them or they can reach out to Reflection Software to establish their own LMS campus.

"Goodwill U’s platform is user-friendly with increased functionality, including the ability to add in your own training and a feature to email managers when employees have not completed their assigned trainings by the due date," said Jen Lake, VP of People Resources with Goodwill of the Finger Lakes. "The new flat rate fee allows us to use it as an LMS for all employees. This is something we’ve wanted but could not afford on our own."

Reflection Software’s Cognition system has eight workflows that focus on compliance, testing, e-learning, video, instructor-led training, on-the-job training/coaching, self-study, and talent development. The LMS tracks training, houses online training, create dynamic forms, capable of e-signatures, communication, and reports.

Goodwill Manasota's online content, which is developed by its learning and development team, includes GoodwillWorks – Role Model Worker, functional position content for donated goods, leadership, compliance topics, safety, and foundational information used for onboarding new team members during new hire orientations. Other Goodwills may add their own content to meet the learning and development needs of their own organizations.

For more information about Goodwill, call (941) 355-2721 or go to


Photo ID: Goodwill Manasota’s learning and development team (from l-r) Susan Lowy, manager of instructional design and training, Andrew Golembeske, learning systems manager, and Jo Ann Froman, director of learning and development

About Goodwill Manasota
Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2016, Goodwill Manasota served 28,207 people, placed 755 people in jobs and assisted 240 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $92.1 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted more than 40 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota, in essence, belongs to this community and is not owned by any individual or company. For more information, visit