Goodwill's Role Model Worker program ensures success, supports retention

Internal program helps employees to achieve career and personal success through behavior and life skills training

Published Tuesday, February 28, 2017

Margie Genter awards team member Kim Ames her ‘Role Model Worker’ badgeSARASOTA/BRADENTON, FL – Goodwill Manasota knows that its employees are its most important resource, investing significantly in thousands of hours of on-the-clock training for its team members each year. Goodwill employees are provided with the tools and resources to be successful at work, to grow personally, and to achieve their life goals. 

Through the Role Model Worker program, which was started in 2003, team members gain a multitude of additional skills that they can add to their resume after they graduate. These might include budgeting, conflict resolution, time management, stress and anger management, team building, motivation, leadership, ethics, and self-determination. 

The Role Model Worker Program addresses workforce development issues, which are crucial to work and life success. And the benefits run both ways: in 2016, 64 team members became Role Model Workers. The retention rate for Role Model Workers is 82%. The average tenure of a Role Model Work is 5.52 years and these employees are more likely to be promoted within the organization.

“This program is an excellent way to help our team members improve their soft skills and to include on their resumes so they can be considered for higher-paying jobs,” said Margie Genter, vice president of Goodwill Manasota’s mission services. “We know that companies look for candidates with this type of certificate because they need workers who have strong employability skills. The Role Model Worker certification tells employers that this person has received the training and education they need and will be a superior employee.”

The Role Model Worker program begins with each team member working with his or her GoodPartner Coach and taking a needs assessment. Through GoodwillWorks classes, Goodwill offers soft-skill developmental education with instructor-led training or an online class through Goodwill®U. The class topics address two key areas: life skills, and work and interpersonal skills.

Goodwill Manasota team member Kim Ames can attest to the value of the program. Ames is a 14-year team member at Goodwill who currently serves as a sales floor attendant at the Corporate Campus store in Bradenton. She took classes in self-determination, team building, business basics and computer basics in order to earn her Role Model Worker certification.

“I am thankful that Goodwill provides these classes during work hours to help me advance my career,” said Ames. “The Role Model Worker training has not only helped me in my day-to-day work at Goodwill, it’s also helped me outside of the workplace as well. I appreciate the investment that Goodwill has made and continues to make in me and my fellow employees.”  

For more about Goodwill, go to or call (941) 355-2721.


PHOTO ID: Margie Genter (left) awards team member Kim Ames her ‘Role Model Worker’ badge