Goodwill Manasota’s 'Giving Tree' begins its holiday travels

Philanthropic opportunity for area businesses to help make a lasting impact on those in need

Published Tuesday, November 29, 2016

Goodwill Manasota's Giving TreeSARASOTA/BRADENTON, FL – The holidays can be full of worry for families who are struggling financially. To help them this year, Goodwill Manasota has partnered with local businesses to host the Goodwill traveling “Giving Tree,” encouraging their staff and clients to make a positive and lasting impact on the lives of those in need in our community. Paper ornaments adorn the life-size Giving Tree with gift options offering a number of ways to support Goodwill’s mission of “changing lives through the power of work.”

The Giving Tree will travel to numerous locations in order to give as many community members the opportunity to make donations that will make a real impact on those who need it most. Ornaments offer gift options ranging from “$10 provides an online training class for one person with disabilities or a barrier to employment” to “$1,000 pays for one Job Connection placement for a veteran,” giving people the opportunity to choose the gift amount – and understand how that gift will impact someone in need.

Goodwill’s Giving Tree made its debut at RE/MAX Alliance Group in Sarasota on November 28; from there it will move throughout the community, being hosted at a number of other local businesses throughout December. 

“RE/MAX Alliance Group is proud to help Goodwill provide a hand-up to those in the community who are in need during the holiday season and beyond,” said president and co-owner of RE/MAX Alliance Group, Peter Crowley. “Goodwill exists to create employment and opportunities for those who face challenges. Without the commitment, passion and generosity of our community, Goodwill could not succeed in its mission of changing lives through the power of work.”

“We always appreciate when companies step up to the plate and showcase good corporate social responsibility – RE/MAX Alliance Group is one shining example. We are thrilled for the partnership of all of our participating businesses this year,” said Veronica Brandon Miller, vice president of Goodwill Manasota. “It is inspiring to see these companies encourage their employees, clients and supporters to find a cause and become involved; we will be able to help many families in need thanks to their participation.”

The Giving Tree will also make its way to Seaside Bank, Canada Med and a dozen more local businesses throughout December. For more information about hosting the Giving Tree at your business at some point through December 30 or to make a donation, please call (941) 355-2721, ext. 107 or visit


PHOTO ID: The RE/MAX Alliance Group Sarasota office team (from l-r) Alan Kerr, Gina Little, Brittany McCollum, Elaine Gast, Tracy Seider, Adam Chicoine, RE/MAX Alliance Group president and co-owner Peter Crowley, Rick Tritschler, Goodwill Manasota vice president Veronica Brandon Miller, Blaire Steinert, Paula Steinert, Darcy Jahn, Scott Rickards, and Al Dumas


About Goodwill Manasota
Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2015, Goodwill Manasota served 22,739 people, placed 961 people in jobs and assisted 358 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $81.3 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted 41 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota, in essence, belongs to this community and is not owned by any individual or company. For more information, visit