Goodwill Manasota hires director of real estate and market development

Real estate professional Priscilla Frye brings major retail experience to Goodwill Manasota

Published Thursday, September 8, 2016

Goodwill's new director of real estate and market development, Priscilla FryeSARASOTA/BRADENTON, FL – Goodwill Manasota has recently hired Priscilla Frye to assume the role of director of real estate and market development. Her primary responsibility will be to work closely with Goodwill Manasota team members, real estate developers, Mission Development Services (MDS) partners, and others to further the mission of Goodwill Manasota, which is to change lives through the power of work.

Frye holds a bachelor’s degree in marketing from the University of Florida – Warrington College of Business. She brings an extensive background in corporate real estate management, including site selection, lease negotiations, and project management. Frye served as real estate manager at Beall’s for six years. Prior to that, during eight years with AT&T, she was retail site acquisition manager and later national acquisitions/transitions manager. She also worked recently in cell tower project management.

“Goodwill Manasota has an amazing mission and is an amazing place to work! Our stores aim to hire not just those needing jobs but individuals facing multiple barriers to employment,” said Frye. “Many people in our community with employment challenges are helped in our Job Connection centers and other programs, including those serving veterans. I am proud to manage our building assets while, inside them every day, people’s lives are being changed and our community impacted for the better.” 

“With a background in corporate real estate management, Priscilla is a welcome addition to the Goodwill team. She brings a fresh perspective on retail site selection, lease negotiation and administration, which is crucial to maximizing our revenue,” said Bob Rosinsky, Goodwill Manasota president and CEO. “Goodwill Manasota continues to grow and thrive as our impact and our reach increase, and we are proud to continue creating jobs in our community. With the addition of team members like Priscilla, we can continue to serve our mission and the community well.”

For more about Goodwill, call (941) 355-2721 or go to


PHOTO ID: Goodwill Manasota director of real estate and market development Priscilla Frye

 About Goodwill Manasota
Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2015, Goodwill Manasota served 22,739 people, placed 961 people in jobs and assisted 358 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $81.3 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted 41 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota, in essence, belongs to this community and is not owned by any individual or company. For more information, visit