Goodwill Manasota receives international awards for market leadership

Local nonprofit recognized for maximizing revenue to support mission of changing lives through the power of work

Published Wednesday, August 17, 2016

2015 Goodwill International AwardsSARASOTA/BRADENTON, FL – Goodwill Manasota earned significant recognition during the recent Goodwill Industries International Conference. The organization won the “Market Leadership by Share of Used Goods,” “Market Leadership by Donations” and “Operational Excellence” awards, for having one of the highest market penetration scores among Goodwill agencies of a similar size.

Market penetration is determined by the number of people who shop at and donate to a particular Goodwill® region, divided by the size of the relevant market population. Goodwill Manasota has received the “Market Leadership by Share of Used Goods” for three years running; this was Goodwill’s second “Market Leadership by Donations” award and first “Operational Excellence” award, which recognizes superior operational efficiencies. Goodwill Manasota is evaluated in the medium-sized agency category, which includes Goodwill agencies with revenues between $26.9 and $57.3 million, one of the largest categories.

“It was an honor to accept these awards on behalf of the teams that generated these results,” said Donn Githens, Goodwill Manasota vice president of operations. “The men and women who work at Goodwill Manasota are truly exceptional and these awards recognizing their performance - specifically Operational Excellence - are something for which we are all proud.”

During the annual conference, Goodwill Industries International recognizes Goodwill agencies that have capitalized on the highest proportion of the available used goods market. Goodwill agencies turn donated goods into revenue. Goodwill Manasota uses its donated goods revenue to improve the community by offering services and programs that assist people in all walks of life, whether they are trying to find employment, better themselves through education, or transition from military to civilian life.

“We are extremely proud of our organization and the great things that we are able to do because of the leadership from our board of directors and hard work of our professional team, and through the generosity of our community,” said Bob Rosinsky, president and CEO of Goodwill Manasota. “We are pleased to be recognized as a top achiever in the Goodwill  system, generating revenue in our community to help support job training and placement, and other needed services for people with disabilities, veterans, or others facing challenges to finding employment.”

To learn more about Goodwill, call (941) 355-2721 or go to


PHOTO ID: (From l-r) Goodwill Manasota team members Alexa Olivas, bookstore and clearance center manager; Dawn Tate, director, donated goods sales; Bob Rosinsky, president and CEO; Donn Githens, vice president of operations; and Daniel Hancock, director of customer service and MDS operations training


About Goodwill Manasota
Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2015, Goodwill Manasota served 22,739 people, placed 961 people in jobs and assisted 358 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $81.3 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted 41 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota in essence belongs to this community, and is not owned by any individual or company. For more information, visit