Corporate-nonprofit partnership seeks to elevate philanthropy during 2016 Giving Challenge

Cool Today and Good News Pest Solutions join forces with Goodwill Manasota and Florida Center for Early Childhood for annual online giving day

Published Tuesday, August 2, 2016

Be Cool, Do Good and BE THE ONE!SARASOTA/BRADENTON, FL – Goodwill Manasota and The Florida Center for Early Childhood have joined forces for the 2016 Giving Challenge, a 24-hour online giving day (noon-noon, September 20-21) to support hundreds of area nonprofits. These two organizations are asking the community to “BE COOL, DO GOOD and BE THE ONE” and support their important missions. Through the online giving profile, those who are interested in supporting Goodwill Manasota can make a donation to change lives through the power of work, or to The Florida Center for Early Children to Build Strong Families … One Child at a Time. 

Jaime DiDomenico, president of Cool Today, is challenging people to BE COOL and donate to Goodwill Manasota. “I believe in Goodwill’s mission of changing lives through the power of work,” said DiDomenico. “I’ve been fortunate to have the support of this community and it’s our responsibility as businesses to give back and help nonprofits such as Goodwill.”

Dean Burnside, president of Good News Pest Solutions is challenging people to DO GOOD and donate to The Florida Center for Early Childhood. “Good News Pest Solutions is committed to helping our community build strong families. The Florida Center is an amazing local resource for young children and their families to get the help they need,” added Burnside. “Our community must stand behind GOOD organizations.”

Both DiDomenico and Burnside are also matching donations to both organizations collectively up to $10,000, to encourage people to BE COOL, DO GOOD and BE THE ONE. To make the challenge more competitive and creative, more than 30 businesses in town are taking the challenge with a ‘cool-o-meter’ and a ‘good-o-meter’ to show that they are THE ONE. Participants will be showing coolness with a dance-off to the song “You’re the One That I Want,” from the musical Grease, and their collective donations will show how “good” they are.

“Every year Goodwill finds more unique ways to show good corporate social responsibility, while partnering with other worthy charities. We are thrilled to partner with The Florida Center for Early Childhood, Cool Today and Good News Pest Solutions for the 2016 Giving Challenge,” said Goodwill Manasota president and CEO Bob Rosinsky. “This will be a creative and fun way to raise awareness of the work of both of our organizations while raising money to support our efforts. We are grateful to the businesses that have signed on to support our efforts during the Giving Challenge and the employees who will participate.”

“The Florida Center for Early Childhood is excited to participate in the 2016 Giving Challenge with Goodwill Manasota, Cool Today and Good News Pest Solutions,” said Kathryn Shea, president and CEO at The Florida Center. “Partnering with Goodwill Manasota is a wonderful way for both organizations to reach new donors and build a culture of community collaboration and giving.”

The 2016 Giving Challenge is presented by the Community Foundation of Sarasota County with giving strengthened by The Patterson Foundation, as well as support from Manatee Community Foundation, John S. and James L. Knight Foundation, William G. and Marie Selby Foundation, and the Herald-Tribune Media Group. For more information or to sign up your business to host a meet and greet with DiDomenico and/or Burnside, visit or, or call (941) 355-2721.

PHOTO ID: (Left side) Goodwill Manasota president and CEO Bob Rosinsky (left) with 'Jaime DiDomenico' of Cool Today; (right side) Florida Center for Early Childhood president and CEO Kathryn Shea with 'Dean Burnside' of Good News Pest Solutions


About Goodwill Manasota
Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2015, Goodwill Manasota served 22,739 people, placed 961 people in jobs and assisted 358 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $81.3 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted 41 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota in essence belongs to this community, and is not owned by any individual or company. For more information, visit


About The Florida Center for Early Childhood, Inc.
The Florida Center for Early Childhood has been serving our community’s young children and families since 1979. The Florida Center is a multi-service center for infants and young children with or at risk for developmental delay due to physical, emotional, and/or economic hardship. We have two locations in Sarasota and North Port. We serve over 2,500 children and their families annually through a variety of services including, early intervention (pre-school/VPK classrooms, developmental therapies, community outreach), Clinical Services (Infant/Young Child Mental Health and Fetal Alcohol Diagnostic/Intervention Clinic), and our Healthy Families program, an evidence-based child abuse prevention program. Services are provided in Sarasota, Charlotte, Hardee, and DeSoto counties. We are nationally accredited by the Council On Accreditation (COA). For more information, visit