Goodwill Manasota works toward zero waste through salvage partnerships

As Earth Day approaches, Goodwill works to increase amount of trash kept from area landfills

Published Thursday, April 14, 2016

Goodwill Manasota's SalvageSARASOTA/BRADENTON, FL – As Earth Day approaches, Goodwill Manasota is proud to be a leader of the “reduce, reuse, recycle” movement, engaging numerous salvage partners to maximize the amount of goods kept out of the trash heap. In 2015, Goodwill’s donated goods business activities and salvage operations diverted 41 million pounds from area landfills.

Partnerships with businesses including Junk King Sarasota, Electronic Recycling Center, Pioneer Recycling, Premier Core Recycling, Re-Community Recycling, Rolloff Express, Symphony Salvage, Suncoast Metal and various other clothing and electronics stores, thrift shops and book stores keep millions of pounds of junk out of landfills while generating additional revenue for the partners and Goodwill.

Last year, Junk King averaged about 140,000 pounds of donations to Goodwill, including books, clothing, shoes, housewares and more that Goodwill could sell in its retail stores. Junk King provided valuable assistance to Goodwill’s White Glove Service, which helps people who need a home emptied due to moving, downsizing or a loss in the family, trucking away items Goodwill deems unsaleable. Michele Postell, general manager of Junk King, noted that her company is able to send approximately 60 percent of materials collected in this manner to be reused or recycled in some way.

Goodwill has also previously partnered with Publix; items donated to Goodwill have been predominantly recyclable materials, including seasonal and sellable items as well as shelving and container systems, and shopping carts. Goodwill then sold these items to salvage companies, generating additional revenue to support its mission services.

“We are always searching for innovative ways to transform our local economy and continue our mission of changing lives through the power of work. One of the most effective ways to have a large impact is through partnerships with local, like-minded companies,” said Bob Rosinsky, Goodwill Manasota president and CEO. “Our salvage partnerships have resulted from the ongoing search for ways to enhance our positive environmental impact; we are proud to work with organizations that have the same desire to operate in a more environmentally-friendly manner. These creative partnerships are another example of our commitment to strengthening our local community.”

To learn more about Goodwill, call (941) 355-2721 or go to

About Goodwill Manasota

Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2015, Goodwill Manasota served 22,739 people, placed 961 people in jobs and assisted 358 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $81.3 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted 41 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota in essence belongs to this community, and is not owned by any individual or company. For more information, visit