Samantha Cummins joins Goodwill Manasota

Marketing professional brings nearly two decades of experience to area nonprofit

Published Tuesday, April 5, 2016

Goodwill Manasota's Director of Marketing, Samantha CumminsSARASOTA/BRADENTON, FL – Goodwill Manasota is pleased to announce it has hired Samantha Cummins, who will serve as the organization’s director of marketing and public relations. In this role, she will work to increase the awareness of Goodwill Manasota and philanthropic opportunities for supporters of the organization, as well as continue the branding of the mission integrated donated goods business.

Cummins was previously the director of business development at Fawley Bryant Architects, Inc., where she worked to strategically position the firm, built key client relationships, and developed a successful public relations campaign to provide high-level visibility within the region. A graduate of San Francisco State University, with a Bachelor of Science in International Business/Marketing, she brings two decades of marketing and communications experience.

It was during her tenure at Fawley Bryant that Cummins first became engaged with Goodwill Manasota, serving as an Ambassador for the organization. Goodwill Ambassadors are community members who have made a commitment to share the mission of Goodwill Manasota with the greater community by volunteering at events, speaking on its behalf, creating new fundraisers, and introducing Goodwill to their friends, family and colleagues.

“I am excited about the opportunity to work with a team of seasoned and dedicated professionals in support of Goodwill’s mission and commitments to the community,” said Cummins. “I believe that providing people with the tools that they need to improve themselves and their situation is the best way to effect a positive change.”

Cummins is a seasoned business development and marketing communications professional with extensive knowledge in corporate communications, media and community relations as well as social media. She understands how the power of the media can impact organizational reputation and image.

Extremely active in the local community, Cummins currently serves on the board of the Manatee Education Foundation. She is on the fundraising committees of the University of South Florida Sarasota Manatee’s annual “Brunch on the Bay” and Manatee Education Foundation’s “HeART & Soul” Gala, for which she served as chair in 2013.

“With her years of professional experience combined with her obvious passion for our work, Samantha is a welcome addition to the Goodwill team,” said Veronica Brandon Miller, Goodwill Manasota vice president. “Goodwill Manasota continues to grow and thrive as our impact and our reach increases, and we are proud to create jobs in our community. With the addition of qualified and committed team members like Samantha, we can continue to serve our mission and the community well.”

About Goodwill Manasota

Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2015, Goodwill Manasota served 22,739 people, placed 961 people in jobs and assisted 358 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $81.3 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted 41 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota in essence belongs to this community, and is not owned by any individual or company. For more information, visit