Goodwill unveils 2016 ‘I Support Goodwill’ campaign with local community celebrities

Campaign used the voices of community supporters to showcase their passion for the nonprofit and its impact on the community

Published Tuesday, January 26, 2016

SARASOTA/BRADENTON, FL – With the help of its Ambassadors – community members who have made a commitment to share the mission of Goodwill with the greater community – Goodwill Manasota announced the launch of its 2016 “I Support Goodwill” campaign. The campaign videos and print media feature local Ambassadors as superheroes, wearing Goodwill capes and showcasing their own power to change lives.

Stars include Florida Representative Greg SteubeCliff RolesLisl LiangVioleta HuesmanNancy KrohngoldJaime DiDomenicoTrish McConnell and Jo Rita Stevens, and Youth Ambassadors Ashley McConnell and Faith Holliday.

Goodwill is also inviting members of the public to submit their own stories and reasons why they support Goodwill Manasota in its mission of changing lives through the power of work. The grassroots campaign will take place on social media and the organization’s website.

“We are so excited that our Goodwill Ambassadors – our supporters – came up with this year’s campaign. The ‘I Support Goodwill’ campaign uses peer recommendations to showcase their power – the ‘power’ to change lives.  When you  see your friends, neighbors and colleagues engage with a nonprofit organization, and speak on its behalf to help raise awareness, that is extremely powerful,” said Veronica Brandon Miller, vice president of Goodwill Manasota’s Foundation. “We appreciate our Ambassadors because they understand our mission and help us reach others in the community. Their belief in and passion for Goodwill has helped us advance our mission and truly change lives.”

To participate in Goodwill’s campaign, and for a chance to have your photos featured on Goodwill’s website and social media accounts, submit photos and stories to the Goodwill Manasota Facebook page ( or send via email to For social media posts, please use the hashtag #ISupportGoodwill. For more information on how you can get involved in changing lives, visit or call (941) 355-2721.

About Goodwill Manasota

Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2015, Goodwill Manasota served 22,739 people, placed 961 people in jobs and assisted 358 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $81.3 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted 41 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota in essence belongs to this community, and is not owned by any individual or company. For more information, visit