Community asked to ‘Buck Up

Participating businesses will help to raise funds for Special Emergency Resources for Veterans program, which is administered by Goodwill Manasota

Published Wednesday, October 14, 2015

SARASOTA/BRADENTON, FL – Through Veterans Day (November 11), numerous area businesses and restaurants will participate in the “Buck Up” program to benefit veterans. Participating businesses will invite patrons to contribute a dollar at the point of sale; proceeds from this initiative will benefit the Special Emergency Resources for Veterans (SERV) program, which is administered by Goodwill Manasota.

The SERV program was launched this past spring, in response to a growing need for emergency assistance for veterans and their families for housing, education and food. The SERV initiative began through the generous participation and contributions of attorney Bill Robertson, CEO of Kirk-Pinkerton, PA, and Steve Hall, market president of Alltrust Insurance. Community support – through efforts like the SERV Buck Up – is helping to ensure that veterans are properly equipped to reintegrate back into civilian life.

When a veteran is in need, the Goodwill Manasota Veterans Services team assigns each individual a case manager who works with the veteran and his or her family to create an individual plan, assessing need and identifying community resources to meet those needs. If the veteran and his or her family have emergency needs, the Goodwill team attempts to identify community resources through community partners and collaborative organizations that can assist. If no other avenues to help are available, SERV can be utilized to assist the veteran and the family with the problem. The case managers also help in other areas that enhance integration into the community or the civilian workforce, while addressing these emergency needs.

The criteria for a veteran to receive assistance through SERV are defined on a case-by-case basis and include issues relating to housing, education, medicine and hunger.

“As veterans are discharged from the military, the demand for services designed to facilitate their reintegration into their communities, families and jobs is immense,” said Bob Rosinsky, president and CEO of Goodwill Manasota. “The SERV initiative is a program that we are proud to offer to the veterans in our community who need it most. We are grateful to the community leaders and businesses that are participating to raise awareness and funds through the Buck Up effort. And we would like to assure community members who are considering a donation that every dollar is appreciated and makes a difference.”

Businesses are still being sought to join the Buck Up effort; to participate, call (941) 355-2721 and request Veterans Services. To support Goodwill’s SERV initiative through a financial contribution, please visit or send a check to Goodwill Manasota, ATTN: Foundation at 2705 51st Ave East, Bradenton, FL 34203. Funds received through SERV are tax-deductible and go directly to help the families receiving assistance.

About Goodwill Manasota

Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2014, Goodwill Manasota served more than 16,000 people, placed 680 people in jobs and assisted 520 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $81.3 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted 39 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota in essence belongs to this community, and is not owned by any individual or company. For more information, visit