2015 Campaign

The 2015 "Reinvent Yourself" campaign explains that when you donate and shop at Goodwill Manasota, you help us accomplish our mission of changing lives through the power of work. You are able to reinvent your own life – giving items to a nonprofit, finding a new style, taking something and making it new, selling refurbished items for your small business – while reinventing the life of someone else – your old backpack can help someone else on their journey to receiving an education, and your old blazer can help someone feel confident for that big interview.

Goodwill was a pioneer of the ‘reduce-reuse-recycle’ movement, and the reinvent yourself campaign falls in perfectly with our IMPACT initiatives – Environment, Employment, Education and Economy – and when paired with the print ads, gives a whole new meaning to the word “reinvent.”


2015 Campaign Commercials:



Click here for our 2017 campaign

Click here for our 2016 campaign